Indian two-wheeler manufacturer TVS Motor Company has launched a new advertising campaign for its bike TVS Sport, informed the company in a statement.
The campaign is conceptualised by Mullen Lowe Lintas Group and follows the journey of a young boxer from a small village straight to the National Sports Training Facility in the city.
Talking about the ad, the company said, “The film opens with a young man riding out of his village on TVS Sport. He rides past the local gym in the village. His determination is fuelled by the confidence that his bike is high on mileage and durability and is ready to be pushed to new limits.”
Speaking about the campaign, Arun Siddharth, Vice President – Marketing (Motorcycles), TVS Motor Company said, “In today’s evolving India, success is not limited by geographies. The youth residing in small towns, harbour dreams of making it big in life and surpass every obstacle.”
“TVS Sport with its unmatchable mileage, and durability gives them an edge on their path to achieving success beyond the prescribed boundaries. The film is an attempt to celebrate the spirit of such people who set their sights higher and overcome challenges,” added Siddharth.
Rajesh Ramaswamy, Executive Director, Mullen Lowe Lintas Group said “Young Indians are determined to succeed, regardless of the obstacles in their path. We wanted to position the TVS Sport, which offers great mileage and durability, as the perfect partner for these young, go-getters who will stop at nothing to achieve their dreams. It’s a perfect fit and the ad captures both the mind-set of the youth today and the salient features of the bike.”