Chennai, August 31, 2017: MRF Limited, India’s largest tyre manufacturing company, today launched the ‘PERFINZA’ range of luxury and premium range of tyres. The tyres were launched by the company’s top Management in the presence of its Global Brand Ambassador and dashing South African cricketer A B de Villiers. PERFINZA has achieved the distinction of being the first tyre made by any Indian Company to be approved by a leading global luxury car manufacturer. This has been made possible by MRF’s continuing investments in Rand D and its nine manufacturing facilities. ‘With this new range of PERFINZA tyres, MRF now offers additional products for the luxury and premium Vehicle Segment. These tyres are released initially for Indian market and later it will be released for global markets. MRF Chairman K M Mammen told reporters here. He said PERFINZA was developed by company R and D and tested extensively and perfected for luxury and premium Sedan Cars. MR Mammen said comprehensive testing, under both wet and dry conditions, were conducted in India, Germany and the IDIADA proving ground near Barcelona in Spain, Europe’s is most comprehensive independent testing centre. The PERFINZA Range of hi-speed rated tyres were currently available for over 60 luxury and premium cars in India. These tyres feature an asymmetric tread pattern with a silica based “green tyre technology”–compound and offer the customers a well balanced package of ride, handling, traction and control in all weather conditions. Cricketer De Villiers would be the face of this new brand. Mr Koshy K Varghese, Executive Vice-President Marketing, MRF Ltd, said “Our R and D Engineers had one word in mind when they engineered this tyre–Perfection and ‘Perfinza’ by MRF is a tyre that delivers the perfect drive every time.
United News of India