Kolkata, January 13, 2019: Mercedes-Benz India stayed in the lead ahead of German rivals BMW and Audi in the high stakes luxury car market in India, repeating the feat for the fourth year in a row. While BMW finished second, Audi that had set the Indian roads ablaze before Mercedes made the comeback finished third.

In what was a difficult year for automobile companies, Mercedes-Benz managed a modest 1.4% growth to record 15,538 units sold in 2018 against 15,330 units in 2017. While the company claimed the mainstay models in its portfolio comprising the sedans had maintained the momentum, it was SUVs that continued to drive the volumes.

BMW, whose sales incude the Mini brand, recorded 11,105 deliveries to customers in 2018, up from 9,800-odd units the previous year. Of these, Mini comprised 700 units. BMW Motorrad also sold 2,187 motorcycles in the first full year of operation.

According to reports published in auto.economictimes.indiatimes.com Audi that trailed behind the two recorded 6,463 deliveries during the year, up from 7,876 units. The company said its sales had been adversely impacted due to the closure of its dealer in Delhi NCR that contributes to its highest sales.

Mercedes-Benz encountered no such problems and rode on the success of E-Class with a long wheelbase, the highest selling car with the Tristar badge. In SUV, GLC was the top seller while G63 continued to be the popular AMG in India.

In 2019, the company has lined up 10 new models including the V-Class luxury MPV. The V-Class will mark a return to the MPV segment for Mercedes-Benz that used to sell the now defunct R-Class MPV in the early 2000s. Another key important launch will be the new GLE SUV, apart from the new C-Class coupe and new A-Class hatchback.

“This year is going to be an important one for Mercedes-Benz India, as we reach the milestone of 25 years in India,” said Mercedes-Benz India MD & CEO Martin Schwenk, revealing the ‘Best Never Rest’ motto for the year.

At BMW, sales were driven by the 5 series and 6 series Gran Turismo while the locally produced ‘sports activity vehicle’ range, including the X1, X3 and X5 contributing to 50% of its sales.

Audi plans to introduce the A8 and R8 in 2019. The Audi e-tron that was introduced globally is also expected to make it to India later this year.


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