Mahindra unveils the new Maxximo Plus Mini-truck in Bengaluru

    March 5, 2013, Bengaluru: Mahindra & Mahindra Ltd., a part of the US $ 15.9 billion Mahindra Group, today announced the launch of the new Maxximo Plus in Bengaluru, the country’s most technologically advanced 0.85 ton payload mini-truck. Equipped with the pioneering yet simple-to-use Fuel Smart technology, the new Maxximo Plus allows the customer to choose between higher power (26 HP; 19.2 kW) OR higher mileage (21.9 KMPL), as and when he needs, at the press of a switch. An upgrade over the successful Maxximo launched in 2010, the Maxximo Plus is attractively priced at Rs. 3.46 Lac (BS3, Ex-showroom Bengaluru).


    Apart from Fuel Smart technology, the new Maxximo Plus adds to the superior value proposition of its predecessor with a longer wheelbase and a stronger 7-leaf rear suspension, which imparts more sturdiness under heavy load & over rough roads. Critical to commercial vehicle ownership is the operating cost, per ton per kilometer; with the new Maxximo Plus the customer will potentially earn approximately 30% more, per year, over the competition. This is on account of superior mileage which lowers fuel cost, a lower maintenance cost and the ability to carry more load with faster turn-around time.   


    The new Maxximo Plus also comes with a class-leading 2 year / 60,000 Km warranty, which provides greater peace-of-mind to the customer. Apart from these significant new advantages, the new Maxximo Plus retains the delight-features which give it the lead in Comfort, Style & Safety. The new Maxximo Plus will continue to be available in two attractive shades of Appy Red and Diamond White.


    Speaking on the launch, Pravin Shah, Chief Executive - Automotive Division, Mahindra & Mahindra Ltd., said, “At Mahindra, our endeavour has always been to use Alternative Thinking with deep consumer insight in a bid to provide superior value to our customers. The new Maxximo Plus mini-truck delivers on this endeavour with the pioneering but simple-to-use Fuel Smart technology, superior engine performance and superior load carrying capability. We are sure that the new Maxximo Plus will go a long way in helping our customer prosper in life, which is in keeping with our philosophy of Rise”.


    Built at its state-of-the-art Chakan plant in Maharashtra, the Maxximo Plus has undergone rigorous and full test cycle runs and has been validated on all performance, safety and reliability parameters.


    Swaraj Tractors launches Swaraj 855 XM and 744 XM Tractor models in Maharashtra

    Maharashtra, March, 05, 2013, The Swaraj Division of Mahindra & Mahindra, Ltd.’s (M&M Ltd.) Farm Equipment Sector, today launched its two new tractor models Swaraj 855 XM and 744 XM  in Maharashtra. The Swaraj 855 XM and 745XM are powerful tractors in the 40-50 HP range, with an engine which has greater pulling and load carrying capacity. The branding XM stands for “Xtra Mileage” and denotes the new fuel efficient engine used in this product category.

    On this occasion Mr. Sanjeev Goyle, Senior Vice President, Marketing, Farm Equipment Sector, Mahindra &Mahindra Ltd. said, “Maharashtra being one of the key agricultural states, it is vital that we provide farmers with solutions to enhance farm productivity with comfort in a cost effective way. We have a strong focus on offering superior products to ensure technological progress in the agriculture sector. The Swaraj 744 and 855XM are extremely powerful and fuel efficient tractors and their advanced ergonomics give the farmer a comfortable driving experience.”

    The tractors are technologically advanced with constant mesh, side shift gear box and highly advanced “SENSILIFT” hydraulic, suited for all agricultural operations and haulage. Tractors like the Swaraj 855 XM and 744XM are a result of Swaraj’s continuous focus on new product development and upgrading.


    Hyundai starts producing zero-emission cars

    Hyundai, with its ix35 Fuel Cell vehicle, has become the first automaker in the world to start assembly-line production of zero-emissions, hydrogen-powered vehicles. The ix35 is based on the carmaker’s ix35 C-segment SUV. 

    Hyundai plans to build 1,000 ix35 Fuel Cell vehicles by 2015 for lease to public and private fleets, primarily in Europe, where the European Union has established a hydrogen road map and initiated construction of hydrogen fuelling stations. 

    After 2015, with lowered vehicle production costs and further developed hydrogen infrastructure, Hyundai will begin manufacturing hydrogen fuel cell vehicles for consumer retail sales. 

    Built with proprietary technology, Hyundai’s ix35 Fuel Cell is powered by hydrogen. A fuel cell stack converts the hydrogen into electricity, which turns the vehicle’s motor. The only emission generated by the ix35 Fuel Cell is water. Hyundai’s ix35 Fuel Cell boasts drivability and performance similar to that of the petrol ix35. The ix35 Fuel Cell can be refuelled in only a few minutes, accelerates from 0-100kph in 12.5 seconds, has a top speed of 160kph and can travel 594 kilometres on a single charge

    The ix35 Fuel Cell vehicle will be displayed at the 2013 Geneva motor show.