• Airbag business in India is growing steadily and being driven by legislation and consumer organizations
  • Production will supply both local market and export markets

Bangalore, January 11, 2019: Keeping its commitment to Vision Zero, a world with zero road crashes, zero fatalities, and zero injuries, technology company Continental has added a new assembly line to manufacture airbag control units (ACUs) at its Central Electronics Plant in Bangalore. Road safety is undergoing a transformation in India. The implementation of safety regulations and stringent crash test norms as well as increasing safety awareness among end users are driving this change. The country is witnessing an increase in the take rate of safety features in vehicles.

Dr. Bernhard Klumpp, Head of Continental’s Passive Safety & Sensorics business unit, remarked: “The adoption of safety technologies in India is on the rise. Two of the factors driving this are government-regulated safety norms and growing awareness among consumers. Vision Zero is ambitious, but we are guiding the world of mobility towards it with our cutting-edge safety technologies. Our localization strategy ensures that our technologies are affordable on local markets, consequently achieving a fundamental level of safety.”

Prashanth Doreswamy, Market Head of Continental India and Managing Director of Continental Automotive India, added: “We are continuing to invest in India to support its growing market. With the increase in safety awareness and legislative norms in India, demand for safety technologies is at an all-time high. Continental is prepared to address this need. We are fully committed to making mobility safer in India, and to supporting OEMs in adopting technologies efficiently.”

Sukhdeep Sandhu, Head of the Passive Safety & Sensorics business unit in India, commented about the new development: “We are committed to the Indian market. Our state-of-the-art production line for airbag control units began operation in 2016 at our Central Electronics Plant in Bangalore, long before legislation came into effect. Today we are working at full capacity, supplying our local market and exporting to Japan and Thailand. Adding the second production line will enhance our capacity significantly, which will help us to meet the increasing requirements of more OEMs in India.”

Affordable Safety

Each version of Continental’s Airbag Control Unit is based on a modular safety platform called SPEED (Safety Platform for Efficient & Economical Design), which is scalable, flexible, and cost optimized via modular building blocks. With its basic functions and integration option of additional safety functions, it is designed to meet all market requirements. The basic version supports basic passive safety functions and therefore is suited to rising demand for cost-effective safety features, such front and side airbags and belt pretensioners, in emerging markets. Additional safety functions such as Vehicle Dynamics Sensing, Rollover Detection, and Event Data Recording can be integrated within the modular concept.

Norms in India

Implementing vehicle safety measures is getting much-needed attention in India, the fourth largest car market in the world. The Indian government has devised stringent crash test norms to reduce road fatalities. The Bharat New Vehicle Safety Assessment Program (BNVSAP) is a proposed New Car Assessment Program for India implemented by law and intended to increase the safety of vehicle occupants. All new cars sold in India will be assigned star ratings based on their safety performance. Crucial safety features that support vehicle safety such as airbags, ABS, and seat belt reminders will be assessed, and crash tests will become mandatory. These safety features must be standard in new cars sold in India.

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2017, Continental generated sales of €44 billion and currently employs more than 244,000 people in 61 countries and markets.

The company has been present in India for close to 50 years, through technology partnerships (Continental Tires since 1974) and joint ventures for its various businesses. Today the tier 1 automotive supplier, tire manufacturer and industrial partner operates across India – with over 8000 employees across 15 locations, including eight plants that cater to the Indian market, and a Technical Center that supports Continental’s global R&D activities.

Corporate Comm India(CCI Newswire)


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