New Delhi, January 23, 2019: Bajaj Auto Ltd, in a bid to rebrand itself, launched its new brand tagline today as “The World’s Favourite Indian” to proclaim its transformation, in a span of less than two decades, from a local scooter manufacturer to an international motorcycle brand.
It all began with the introduction of the Bajaj Pulsar in the year 2001 which set the boat sailing on to international shores. The Pulsar motorcycle carried the image and performance with a major entrepreneurial spirit and marketing tag, with the hunger to enter new or untapped markets.
Carrying forward its initial ‘Hamara Bajaj’ tagline, which embodied trust and reliability, Bajaj has remarkably invested in mobility solutions using the latest technology to create innovatively designed motorcycles which are loved worldwide.
Speaking on the occasion, Mr Rajiv Bajaj, Managing Director of Bajaj Auto Ltd., said, “Our international performance is the validation of our strategy of focus and differentiation. Our unwavering commitment to building the best motorcycles in the world through design, technology, quality and customer satisfaction have made us a truly global brand. Bajaj brand is not only The World’s Favourite Indian but also perhaps the most illustrious ambassador for Make in India initiative of the Indian government.”
According to reports published in m.dailyhunt.in Bajaj Auto grew exponentially to be ranked the no.1 Indian bike exporter with two out of three motorcycles having a Bajaj logo. The global market caters 40% of Bajaj’s revenue. The company has earned USD13bn of foreign exchange in the last decade with a global sales record of 2 million units in 2018.
He further added, “In only 17 years since the launch of Pulsar, we have become the third-largest motorcycle manufacturer in the world, ahead of several Japanese and European brands that have been around for much longer. In any market around the world, when people think of motorcycles, they should think of Bajaj. That would help us achieve our vision of being a Global Motorcycle Specialist.”